
Case Study
Carob Tree Publishing
Co-founded by internationally recognized journalist Nancy Heslin and award-winning film producer Lacey da Costa, Carob Tree Publishing is a publishing house dedicated to promoting women authors and women-driven projects that share inspiring stories connected to the Principality of Monaco. Carob Tree Publishing embodies the co-founders’ values by blending the art of storytelling with a steadfast commitment to inclusivity and community.
We had the privilege to design their logo and establish their visual identity. To ensure it performs well across various digital platforms and sizes, we created four distinct versions of logo: the primary logo, an alternative version, a pictorial mark, and a text mark. Additionally, we delivered a comprehensive “Visual Identity & Brand Guidelines” package, which includes the color palette, typography guidelines, design elements, photography inspiration, print & mockup designs, mood board, and detailed instructions on how to apply the brand guidelines.










