WEBSITE – ALL YOU NEED TO KNOW

Your website is more than just an online presence – it’s your 24/7 office, your first impression, and your digital home. In today’s world, people often form opinions about a business just by scrolling through its website. Studies show that users make a judgment about a company’s credibility in less than 50 milliseconds. This means that your website’s speed, visuals, content, and overall user experience play a crucial role in building trust and attracting clients.

A well-designed website communicates professionalism, care, and attention to detail. A slow, outdated, or confusing website can turn potential clients away – even if your services are outstanding.

What you will get

When you work with The Pink Cat, you will receive a modern, intuitive, and visually appealing website, carefully designed to represent your brand and meet your goals. For vitrine (showcase) websites, this includes:

  • Professional consultation included, with strategy and moodboards to define your visual style and objectives
  • Fully personalized design, crafted specifically for your brand—not a template
  • Responsive and fast-loading site, optimized for all devices and screen sizes
  • Integration of your visual identity (logo, colors, typography, favicon, etc.)
  • Blog integration for sharing news, updates, or insights
  • Header with logo and easy navigation to key sections or pages
  • Footer with contact information and social media links
  • Clear call-to-action (CTA) buttons aligned with your website’s objectives
  • Customized contact form and interactive geographical map
  • SEO optimization (keywords, URL structure, internal links, image optimization)
  • Integration of legal notices and GDPR information
  • SSL certificate to ensure website security
  • WordPress tutorial for easy content updates (e.g., publishing blog posts or updating information)
  • One month of post-launch support for questions or minor adjustments

Website options

You can choose a solution that fits your needs:

  • Single-page website – ideal if you want a simple, concise site where all information is on one page. Perfect for small businesses, associations, or events.
  • Multi-page website – recommended if you need multiple pages such as About, Services, Blog, Events, and Contact.
  • Languages – your website can be in one language or multiple languages, depending on your audience.

How working with us looks

  1. Initial Meeting – We meet to get to know each other, discuss your business, objectives, challenges, and explore how we can help.
  2. Brand Discovery & Essentials – We gather all the key information about your brand, business, and website needs. This includes your goals, preferences, branding elements (logos, colors, guidelines), images, and key texts. This step helps us fully understand your vision and ensures the website reflects your identity.
  3. Strategy & Moodboards – Using the insights and materials from the Brand Discovery step, we create a one-slide summary of objectives and key insights. We also propose three moodboards to define the visual style, colors, and overall feel of your website.
  4. Website Structure – Once the strategy and moodboards are approved, we define the overall website structure and list all pages.
  5. Mockup Creation – Using the approved content and structure, we create a visual mockup of the website (typically 2–4 weeks, depending on website size). Two rounds of revisions are included at this stage.
  6. Full Website Development – After mockup approval, development takes approximately 3–6 weeks (depending on website size), followed by final testing and launch.

Throughout the process, we are here to guide you, answer questions, and ensure your website reflects your brand perfectly.

How to prepare for website creation?

Preparing a few elements in advance helps the project run smoothly and ensures your website truly reflects your business. No technical knowledge is required – just a bit of reflection and organization.

1. Clarify Your Goal

Before we start, take a moment to define what you expect from your website:

– What is its main purpose? (inform, sell, generate inquiries, promote events, collect registrations, etc.)
– What action should visitors take? (contact you, book, register, purchase, subscribe…)

Clear objectives help guide design, content, and structure decisions.

2. Think Like Your Visitor

Try to put yourself in your client’s shoes:

– What information would you look for first?
– What would reassure you?
– What could cause hesitation or confusion?

An effective website answers these questions quickly and intuitively.

3. Prepare Your Content

Gathering content early helps avoid delays and ensures a smooth workflow:

– Logo and branding guidelines (if available)
– Texts (presentation, services, descriptions, legal information)
– Photos (professional images are recommended, but good-quality photos are sufficient to start)

If needed, guidance and support are always provided for structuring and improving your content.

4. Prioritize Clarity, Simplicity & Quality

A successful website is clear, structured, and easy to understand. Visitors scan quickly, so:

– Simple language
– Clear structure
– Concise content

are far more effective than long and complex explanations.

Trusting professional guidance on structure, content hierarchy, and design helps ensure a clean, modern, and long-lasting result.

5. Plan Time for Feedback & Future Growth

Your feedback is essential during the design process. Planning time to review mockups and share comments helps keep the project smooth and efficient.

It is also useful to think long-term: a good website is designed to evolve with your business, allowing future updates, new pages, and new content.

LOVE WHAT YOU’RE SEEING?
WORK WITH US.


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